STAGE 01: ATTRACT
Paid advertising measured in booked appointments, not impressions.
Meta and YouTube campaigns built around a real offer, tested weekly, and managed against cost per appointment.
Spend by channel
LiveMeta
Search
YouTube
TikTok
Cost / booked appointment
Most businesses are not failing at advertising because the platform stopped working. They are failing because the offer is vague, the creative is stale, the landing page does not match the ad, and nobody follows up with the leads that do come in.
We do not run ads in isolation. We build the offer, write the creative, build the page it points at, and connect it to the follow-up system that works the lead. Then we manage it against the only number that matters, which is what it costs you to put a qualified prospect on the calendar.
What we do
- Offer and positioning development. We start with what you are selling and to whom, because no amount of ad spend fixes a weak offer.
- Campaign architecture and build. Account structure, audiences, budgets, and conversion events configured properly from day one.
- Creative and copy production. Hooks, scripts, static and video creative, produced on a testing schedule rather than once a quarter.
- Structured testing. We test one variable at a time so we learn something instead of guessing.
- Retargeting across every touchpoint. Website visitors, video viewers, engagers, and past leads.
What you get
- A fully built and managed Meta and YouTube ad account
- New creative produced and tested on a defined cadence
- A landing page or funnel that matches the ad, built by us
- Conversion tracking configured end to end, including offline conversions where relevant
- A live dashboard showing spend, leads, cost per lead, and cost per booked appointment
- A weekly optimization call and a monthly written performance review
How it connects
Advertising is the Attract stage of the XenovaIQ Growth Engine. The traffic it produces lands on pages built in the Capture stage, gets worked by the AI follow-up built in the Convert stage, and is measured by the reporting built in the Compound stage. Running ads without the other three stages is why most agency relationships end.
Questions about this service
Let us find out where your revenue is leaking.
Forty-five minutes. No pitch. We map your funnel, show you exactly where it breaks, and tell you what we would do about it. You keep the diagnosis whether or not we work together.